E-mail icon E-mail courses Print icon Print course(s)
 

as of 7/13/2020

INTERNATIONAL MARKETING AND GLOBALIZATION
Country - Partner Institution - Programs: Brazil - Pontifical Catholic University of Rio de Janeiro - 'Pontifical Catholic University of Rio de Janeiro'
UC Course SubjectBusiness Administration
Number & Suffix: 148
Full UC Title: INTERNATIONAL MARKETING AND GLOBALIZATION 
Transcript Title: INTL MKT & GLOBALZN 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course provides a study of the managerial skills related to international marketing and globalization and identifies the analytical and decision-making processes involved in the establishment and implementation of marketing strategies. Topics covered include: concepts and practices of international marketing; the challenge of global business and marketing; potential markets and identifying opportunities; analysis of external environments, including economic, political, legal, cultural, and social aspects; strategies of international marketing, including products, services, distribution, promotion and price. 
Language of Instruction: Portuguese
 
Partner Title: MARKETING INTERNACIONAL E GLOBALIZACAO 
Partner University Department: Departamento de AdministraĆ§Ć£o 
Partner University Course Number: ADM1485