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as of 7/14/2020

CASE STUDIES IN INTERNATIONAL MARKETING
Country - Partner Institution - Programs: Brazil - Pontifical Catholic University of Rio de Janeiro - 'Pontifical Catholic University of Rio de Janeiro'
UC Course SubjectBusiness Administration
Number & Suffix: 103 E
Full UC Title: CASE STUDIES IN INTERNATIONAL MARKETING 
Transcript Title: INTL MARKETING 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course provides a study in the concepts and theories of international marketing. It covers the challenges and opportunities in international markets, as well as socio-cultural and political environment analysis. Other topics include: segmentation, targeting and positioning in international markets; international markets entry strategies; brand, products, prices, channels and marketing communication decisions in international markets. Texts: KEEGAN, Warren; GREEN, Mark. Global Marketing (7th Edition). Pren-tice Hall, 2012. CATEORA, P.; GRAHAM, J.; GILLY, M. International Marketing (16th edition). McGraw-Hill/Irwin, 2012. CZINKOTA, M.; RONKAINEN, I. International Marketing (10th edition). Cengage Learning, 2012. 
Language of Instruction: English
 
Partner Title: CASES IN INTERNATIONAL MARKETING 
Partner University Department: AdministraĆ§Ć£o 
Partner University Course Number: ADM 9984