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as of 7/14/2020

ONLINE AND MOBILE MARKETING
Country - Partner Institution - Programs: Brazil - Pontifical Catholic University of Rio de Janeiro - 'Pontifical Catholic University of Rio de Janeiro'
UC Course SubjectBusiness Administration
Number & Suffix: 120 E
Full UC Title: ONLINE AND MOBILE MARKETING 
Transcript Title: ONLINE&MOBILE MKTG 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course explores the internet and mobile platforms for marketing in the digital age. It discusses various types of marketing such as online, mobile, website, search engine, email, blog, social media, and multimedia. Other topics include: online advertising; pay per click display ads; web marketing mix; web marketing plan; managing online and mobile marketing activities. 
Language of Instruction: English
 
Partner Title: ONLINE AND MOBILE MARKETING 
Partner University Department: Departamento de AdministraĆ§Ć£o 
Partner University Course Number: ADM 9986