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as of 7/14/2020

INTRODUCTION TO ADVERTISING
Country - Partner Institution - Programs: Brazil - Pontifical Catholic University of Rio de Janeiro - 'Pontifical Catholic University of Rio de Janeiro'
UC Course SubjectCommunication
Number & Suffix: 106
Full UC Title: INTRODUCTION TO ADVERTISING 
Transcript Title: INTRO ADVERTISING 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course provides an introduction to the characteristics and operations of the advertising market. Topics include: concepts and definitions of publicity and advertising; political, social, and economic context of advertising; elements of the advertising system-- agencies, advertisers, brokers, carriers and suppliers; agency structure and advertising departments; history of advertising in Brazil. 
Language of Instruction: Portuguese
 
Partner Title: INTRODUÇÃO À PUBLICIDADE E PROPAGANDA 
Partner University Department: Departamento de Comunicação Social 
Partner University Course Number: COM 1261