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as of 4/10/2021

RETAIL STRATEGY
Country - Partner Institution - Programs: Ghana - University of Ghana, Legon - 'Univ. of Ghana'
UC Course SubjectBusiness Administration
Economics
Number & Suffix: 120
Full UC Title: RETAIL STRATEGY 
Transcript Title: RETAIL STATEGY 
UC QTR Units - Division: 4.0 - Upper Division 
Course Description: This course teaches business activities involved with the sale of goods and services directly to final consumers. The course exposes students to the role retailing plays in any marketing process as part of the distribution function. Students learn about the major types of retailers, managing the retail function strategically, service retailing, internationalization of retailing, and the future of retailing. 
Language of Instruction: English
 
Partner Title: RETAIL STRATEGY 
Partner University Department: Business School/Economics Department 
Partner University Course Number: MKTG 308