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as of 9/23/2019

MARKETING COMMUNICATIONS
Country - Partner Institution - Programs: Australia - University of Melbourne - 'Australian Universities'
UC Course SubjectCommunication
Number & Suffix: 121
Full UC Title: MARKETING COMMUNICATIONS 
Transcript Title: MARKETING COMM 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course examines the development, management and control of marketing communications, both locally and internationally. Topics include advertising, sales promotion, public relations, and other elements of the communications mix. Particular emphasis is placed on the importance of integrating promotional efforts, and on the marketing manager's role in planning, implementing and evaluating marketing communications. Students develop an understanding of the operational and creative elements involved in developing promotional campaigns and the strategies used to communicate with target audiences as well as the underlying principles behind these approaches. Students engage with alternative persuasion techniques and potential problems with their adoption, and the proper selection, interpretation, and use of alternative measures of promotional effectiveness. On completion of the subject, students have developed a strong practical and critical grasp of the different forms and strategies employed in marketing communications. 
Language of Instruction: English
 
Partner Title: MARKETING COMMUNICATIONS 
Partner University Department: Media and Communications 
Partner University Course Number: MECM30013