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as of 12/12/2017

INTERNATIONAL MARKETING
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.'
UC Course SubjectEconomics
Business Administration
Number & Suffix: 116
Full UC Title: INTERNATIONAL MARKETING 
Transcript Title: INTERNATL MARKETING 
UC QTR Units - Division: 3.0 - Upper Division 
Course Description: This course introduces international marketing. The lectures cover the nature of international marketing, the international environment, market segmentation, market entry strategies, product strategies, pricing strategies, promotion strategies, structure of international physical distribution, some important markets, and organization of international marketing activities. The course is focused primarily on the international marketing decisions and management processes. Prerequisite: basic micro- and macroeconomic theory. Text: WU Qiaoling and ZHANG Xinsheng, INTERNATIONAL MARKETING, 2012. Assessment: assignments, discussions, and reports 50%, final paper 50%. 
Language of Instruction: English
 
Partner Title: INTERNATIONAL MARKETING 
Partner University Department: Economics 
Partner University Course Number: