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as of 2/17/2019

Country - Partner Institution - Programs: South Africa - University of Cape Town - 'Univ. of Cape Town'
UC Course SubjectBusiness Administration
Number & Suffix: 100
Full UC Title: MARKETING 1 
Transcript Title: MARKETING 1 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course introduces the marketing process considering current trends in the South African context. The course stresses the importance of the marketing concept, target marketing and the marketing mix as a means of formulating a marketing strategy with the view to achieving the strategic objectives of an organization. The course focuses on marketing concepts, the marketing environment, consumer markets and industrial markets, buyer behavior, marketing research, the use and importance of differentiation, market segmentation and target marketing, the marketing mix, product policy, pricing policy, distribution policy, promotion policy, marketing strategy, marketing organization and implementation, measurement and control of marketing effectiveness; including the marketing audit. Assessment: essays, case studies, project and test (50%), final exam (50%). 
Language of Instruction: English
Partner Title: MARKETING 1 
Partner University Department: Management Studies 
Partner University Course Number: BUS2010F/S