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as of 9/19/2019

STRATEGIC MARKETING
Country - Partner Institution - Programs: Australia - University of Melbourne - 'Australian Universities'
UC Course SubjectBusiness Administration
Number & Suffix: 138
Full UC Title: STRATEGIC MARKETING 
Transcript Title: STRATEGIC MARKETING 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: Strategic marketing builds on the concepts and skills learned in other marketing subjects. The course presents an opportunity for students to learn, examine, and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firm’s competitive advantage. Topics include: strategic analysis (ie.external analysis, competitor analysis, market analysis, product portfolio analysis, environmental analysis and dealing with strategic uncertainty, internal analysis), alternative business strategies (ie. differentiation strategies, growth strategies, strategies in declining and hostile markets), and implementation and the planning process. 
Language of Instruction: English
 
Partner Title: STRATEGIC MARKETING 
Partner University Department: Marketing 
Partner University Course Number: MKTG20008