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as of 6/24/2019

MEDIA RELATIONS
Country - Partner Institution - Programs: Australia - University of Sydney - 'Australian Universities'
UC Course SubjectCommunication
Number & Suffix: 117
Full UC Title: MEDIA RELATIONS 
Transcript Title: MEDIA RELATIONS 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course examines the relationships between stakeholders with an interest in public communication including the environmental groups, media, the corporate sector, government, not for profit industries and health and community relations. The course provides an overview of media relations theory including issue framing, agenda setting, and co-relational development. It examines image, reputation and relationship building. Students learn to develop a media relations campaign strategy, budget and timeline, using tactical approaches for successful media relations. They further learn to identify controlled and uncontrolled media, set research priorities and objectives, framing a client response as well as developing a media relations campaign, including budget and timeline, using media relations theory, tactics, and strategy across both traditional and new media platforms. 
Language of Instruction: English
 
Partner Title: MEDIA RELATIONS 
Partner University Department: Media Communications 
Partner University Course Number: MECO2603