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as of 9/19/2019

MARKETING PRINCIPLES
Country - Partner Institution - Programs: Australia - University of Sydney - 'Australian Universities'
UC Course SubjectBusiness Administration
Number & Suffix: 50
Full UC Title: MARKETING PRINCIPLES 
Transcript Title: MARKETNG PRINCIPLES 
UC QTR Units - Division: 6.0 - Lower Division 
Course Description: This course examines the relationships among marketing organizations and final consumers in terms of production-distribution channels or value chains. It focuses on consumer responses to various marketing decisions (product mixes, price levels, distribution channels, promotions, etc.) made by private and public organizations to create, develop, defend, and sometimes eliminate, product markets. Emphasis is placed on identifying new ways of satisfying the needs and wants, and creating value for consumers. While this unit is heavily based on theory, practical application of the concepts to "real world" situations is also essential. Specific topics of study include: market segmentation strategies; market planning; product decisions; new product development; branding strategies; channels of distribution; promotion and advertising; pricing strategies; and customer database management. 
Language of Instruction: English
 
Partner Title: MARKETING PRINCIPLES 
Partner University Department: Marketing 
Partner University Course Number: MKTG1001