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as of 7/14/2020

CULTURE RESOURCES OF CITIES IN CHINA
Country - Partner Institution - Programs: China - Fudan University - 'International Summer School, Fudan University'
UC Course SubjectHistory
Business Administration
Number & Suffix: 117 S
Full UC Title: CULTURE RESOURCES OF CITIES IN CHINA 
Transcript Title: CULTURE/CHINA CITY 
UC QTR Units - Division: 4.0 - Upper Division 
Course Description: This course examines the cultural resources of the cities in China and develops a theoretical framework to understand the development of city culture for city destinations. Through field trips to the main cultural attractions in Shanghai, students are required to analyze the development plans and marketing strategies for these destinations. The instructional approach for this course is a blend of lecture, field trip, independent research, class discussions, activities and case studies, using collaborative processes. Lectures include readings, viewings, listening and assignments to provide deep insight and prepare for class discussion and field trip. Students are required to select their project subjects before the field trip, prepare all the background information and work out their research method to finish their report. Texts: Anthony Travis, PLANNING FOR TOURISM, LEISURE AND SUSTAINABILITY: international case studies; Jie Li, SHANGHAI HOMES: PALIMPSESTS OF PRIVATE LIVE; Steven Pike, DESTINATION MARKETING: AN INTEGRATED MARKETING COMMUNICATION APPROACH. Assessment: attendance and participation (30%), assignment (40%), written submission of the development and marketing plan (30%). 
Language of Instruction: English
 
Partner Title: CULTURE RESOURCES OF CITIES IN CHINA 
Partner University Department: History 
Partner University Course Number: HIST170005