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as of 12/12/2017

BRAND STUDIES
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.'
UC Course SubjectCommunication
Number & Suffix: 120
Full UC Title: BRAND STUDIES 
Transcript Title: BRAND STUDIES 
UC QTR Units - Division: 3.0 - Upper Division 
Course Description: This course introduces the history, concepts, and principals of branding, and the basic methods of building and communicating a brand. Topics include brand creation and development, research methods, brand recognition, brand strategy, brand extensions, brand equity, and brand communication. Assessment: homework and midterm project (50%), final (50%). 
Language of Instruction: Chinese
 
Partner Title: BRAND STUDIES 
Partner University Department: Journalism and Communication 
Partner University Course Number: 01832420