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as of 12/15/2017

NEW MEDIA AND SOCIETY
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.'
UC Course SubjectCommunication
Number & Suffix: 105
Full UC Title: NEW MEDIA AND SOCIETY 
Transcript Title: NEW MEDIA & SOCIETY 
UC QTR Units - Division: 3.0 - Upper Division 
Course Description: The course examines new media and the opportunities as well as the challenges it creates for journalists and media managers. It explores how the Internet and network technology is changing access to news and information, and provides an in-depth examination of new media operations. The course also analyzes the theoretical foundations of new media structuring, consumption, and consequences, as well as the interaction between digital technology and the social fabric of society. Topics covered include the relationship between new and old media; new information economics; audience and demographic analysis; media‚Äôs relationship with the audience; news content and the significant differences between online, print, and broadcast media; credibility, social responsibility, and the merging of advertising and editorial content; competition and business strategy; interactivity and sense of community; intellectual property rights and protections of digital information; social networks, blogs, and other new social content; and the interdependence of technology, economy, culture, and politics. Assessment: attendance (10%), participation (20%), research project report (25%), final project (45%). 
Language of Instruction: Chinese
 
Partner Title: NEW MEDIA AND SOCIETY 
Partner University Department: Journalism and Communication 
Partner University Course Number: 01833370