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as of 2/18/2020

MEDIA LITERACY
Country - Partner Institution - Programs: Japan - International Christian University - 'International Christian Univ.', 'International Christian Univ. with Internship'
UC Course SubjectEducation
Film and Media Studies
Number & Suffix: 140
Full UC Title: MEDIA LITERACY 
Transcript Title: MEDIA LITERACY 
UC QTR Units - Division: 4.0 - Upper Division 
Course Description: This course focuses on critical analysis of media messages and impacts of various media including TV, music videos, newspapers, advertisements, and websites on children and youth. Media affects how we perceive the world and people. With media becoming so prevalent and powerful in our society, and with student access to computers and the Internet expanding so fast in homes and schools, "media literacy" is becoming the basic form of literacy to provide lifelong empowerment to both the student and the citizen. This course provides the opportunity to develop understanding of the complex functions of the media, including magazines, TV, music, smart phones, video games and the Internet in the context of education, with emphasis on critical analysis and production of selected media. Objectives of this course are to help students: 1) improve critical thinking on media by analyzing various sources of information and examining messages behind the media (i.e. TV shows and news, advertisements, music videos, social media and the Internet) 2) develop skills to be a sensible creator of media (i.e. advertisements) , and 3) be aware of importance of media literacy in education Grading Policy: 1/2) Two Media Analysis Reports (20% X 2 -- 40%) # Report 1 - Choose one case from Music videos and Advertisements, and deconstruct the case; 1,500 words including references; Due: Jan. 16 midnight) # Report 2 - Choose one case from TV programs and Websites, and deconstruct the case; 1,500 words including references; Due: Jan. 30 midnight) Key evaluation criteria include: No minor errors in writing, Applying analysis strategies learned in the class, Clear presentation of ideas, Critical analysis of the case, Good references (not quantity). 3) Advertisement Creation (40% - 20% Group Ad. Product / 20% Individual Report) - Group work. As a pair, develop an advertisement (a 1-2 min video ad. OR an ad. using Photoshop) to influence minds, attitudes or values of teenagers; AND write about a 1,000 word report explaining the ad creation process and what you have learned/experienced/felt. Details will be explained during the class) Key evaluation criteria include: Visually appealing moving/still images and texts; Advertising techniques that you have chosen enhance the effect of your ad; Anticipated impacts on teenagers; Reflective thinking on the ad creation process; Your contribution to the group work. 4) Comments and Quizzes on Required Readings and Lectures (10%) 5) Attendance and In-Class/Online Participation (10%) ## Extra credit for applying advanced production skills or creative ideas in advertisement (up to 10%) 
Language of Instruction: English
 
Partner Title: MEDIA LITERACY 
Partner University Department: Education 
Partner University Course Number: EDU309E