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as of 12/12/2017

MARKETING RESEARCH
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.', 'Peking University with Internship'
UC Course SubjectBusiness Administration
Number & Suffix: 118
Full UC Title: MARKETING RESEARCH 
Transcript Title: MARKETING RESEARCH 
UC QTR Units - Division: 4.5 - Upper Division 
Course Description: This course covers methods for collecting, analyzing, and interpreting data relevant to the managerial decision-making process. It introduces students to information sources such as marketing databases and consumer demand data and a compatible set of tools to analyze these sources. The course improves students' problem definition skills and evaluation of research design and data collection. It teaches them to implement a research-design selection of a data collection method, development of the data collection instrument, sample design, the actual collection of the data, and how to competently review and criticize research and evaluate its usefulness to management. Teaching methods include lectures, cases, class discussion, and group projects and presentations in marketing research. Assessment: Attendance 10%, Assignment 30%, Midterm 20%, Final 40%. 
Language of Instruction: Chinese
 
Partner Title: MARKETING RESEARCH 
Partner University Department: Guanghua School of Management 
Partner University Course Number: 02833650