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as of 12/12/2017

PRINCIPLES OF MARKETING
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.', 'Peking University with Internship'
UC Course SubjectBusiness Administration
Number & Suffix: 112
Full UC Title: PRINCIPLES OF MARKETING 
Transcript Title: PRINCIPLES OF MKTNG 
UC QTR Units - Division: 4.5 - Upper Division 
Course Description: The course provides basic understanding of the concept and approaches in marketing; teaches how to apply theories in analyzing real-world cases and offering solutions; and enhances the knowledge and skills of students without a marketing background. Topics: Introduction to Marketing; Marketing Strategy and Planning; Marketing Information and Marketing Research; Analyzing the Marketing Environment; Consumer Markets and Buyer Behavior; Business Markets and Buyer Behavior; Measuring and Predicting Needs; Classification, Selection, and Positioning of Market; Product and Branding Strategies; Pricing Strategies; Distribution Strategies; Retailing and Wholesaling; Advertising, Promotion, and Public Relations; Competitive Strategies; Social Responsibility and Ethics in Marketing. Assessment: Attendance 20%, Assignment 20%, Group Project 30%, Final Exam 30%. 
Language of Instruction: Chinese
 
Partner Title: PRINCIPLES OF MARKETING 
Partner University Department: Guanghua School of Management 
Partner University Course Number: 02832600