E-mail icon E-mail courses Print icon Print course(s)
 

as of 12/14/2017

INTERNET AND NEW MARKETING MODELS
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.', 'Peking University with Internship'
UC Course SubjectBusiness Administration
Number & Suffix: 131
Full UC Title: INTERNET AND NEW MARKETING MODELS 
Transcript Title: INTERNET & NEW MKTG 
UC QTR Units - Division: 3.0 - Upper Division 
Course Description: Internet marketing is the key driver of success for many of today‚Äôs leading companies. Internet marketing represents a powerful alternative to the dominant marketing approaches of the last few decades and is an important perspective for business leaders to embrace. This course focuses on developing new ways and models of marketing in the era of internet and big data. The course provides many opportunities to apply these new ways of thinking through class exercises and a course project, where groups develop creative concepts for an assigned topic. 
Language of Instruction: Chinese
 
Partner Title: INTERNET AND NEW MARKETING MODELS 
Partner University Department: Guanghua School of Management 
Partner University Course Number: 02837122