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as of 12/12/2017

SERVICE MARKETING
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.', 'Peking University with Internship'
UC Course SubjectBusiness Administration
Number & Suffix: 106
Full UC Title: SERVICE MARKETING 
Transcript Title: SERVICE MARKETING 
UC QTR Units - Division: 3.5 - Upper Division 
Course Description: This service marketing course introduces topics such as service quality, customer satisfaction, customer relationship management, luxuries consumptions, hedonic/utilitarian attributes, service experience, consumption emotions, service encounters, employees and customers, and service supply chain. Case studies and team projects are used to explore topics. Assessment: weekley assignments and presentations, team project. 
Language of Instruction: Chinese
 
Partner Title: SERVICE MARKETING 
Partner University Department: Guanghua School of Management 
Partner University Course Number: 02834660