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as of 11/21/2019

CORPORATE COMMUNICATIONS
Country - Partner Institution - Programs: Japan - Waseda University - 'Waseda University'
UC Course SubjectBusiness Administration
Number & Suffix: 103
Full UC Title: CORPORATE COMMUNICATIONS 
Transcript Title: CORPORATE COMM 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course provides insight into the contemporary practice of corporate communications. It first examines the importance of effective communications with internal and external stakeholders in an enterprise, utilizing illuminative examples of both bad and good practice. It then introduces key relevant concepts from communications and design theories. In light of these, evolution of professional practice in response to transformative developments in information and communications technologies are explored rigorously. The profound implications of shifts from rationed broadcast media to social media and user-generated content are considered; along with the contemporary ubiquity of media and strategic communications. The course itself is exploratory, experimental and evolutionary and makes use of examples from a number of cultures and languages. Assessment: Participation (15%), final exam (50%), group project (35%). 
Language of Instruction: English
 
Partner Title: DESIGNING CORPORATE COMMUNICATIONS 01 
Partner University Department: SILS - Economy & Business 
Partner University Course Number: EB335