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as of 2/18/2020

INTERNATIONAL MARKETING
Country - Partner Institution - Programs: Japan - International Christian University - 'International Christian Univ.', 'International Christian Univ. with Internship'
UC Course SubjectBusiness Administration
Number & Suffix: 127
Full UC Title: INTERNATIONAL MARKETING 
Transcript Title: INTERNATL MARKETING 
UC QTR Units - Division: 4.0 - Upper Division 
Course Description: This course focuses on the design and implementation of marketing strategies in developed and emerging international markets and examines the opportunities and challenges faced by companies operating in the global marketplace. The course develops frameworks for selectively competing in the international environment by identifying comparative advantages and disadvantages across countries and regions; examines the challenges faced by multinational corporations (MNCs) in managing global brands and new product introductions across regions where local cultural and market demands conflict with the need for global consistency and efficiency; and provides future managers with the frameworks, knowledge, and sensitivities to better formulate and effectively implement marketing plans in various countries and regions of the world. Reference: Warren J. Keegan and Mark C.Green, GLOBAL MARKETING. Assessment: Class Participation (40%), Final Individual Presentation Exam (60%). 
Language of Instruction: English
 
Partner Title: INTERNATIONAL MARKETING 
Partner University Department: Business 
Partner University Course Number: BUS205E