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as of 6/24/2019

DIGITAL MARKETING
Country - Partner Institution - Programs: Australia - University of Melbourne - 'Australian Universities'
UC Course SubjectBusiness Administration
Communication
Number & Suffix: 131
Full UC Title: DIGITAL MARKETING 
Transcript Title: DIGITAL MARKETING 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course introduces and demonstrates how marketing theory and practice is used on the internet. It highlights techniques unique to the world wide web environment, and how practice is enhanced by the social networked nature of the internet. Students explore online consumer behavior, internet strategy (including business models), internet marketing communications, and analytics. 
Language of Instruction: English
 
Partner Title: DIGITAL MARKETING 
Partner University Department: Department of Management and Marketing 
Partner University Course Number: MKTG30009