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as of 8/24/2019

ADVERTISING AND PROMOTIONS
Country - Partner Institution - Programs: Australia - University of Melbourne - 'Australian Universities'
UC Course SubjectBusiness Administration
Number & Suffix: 140
Full UC Title: ADVERTISING AND PROMOTIONS 
Transcript Title: ADVERTISING & PROMO 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course focuses on the development, management, and control of an organization's marketing communications. It covers advertising, sales promotion, public relations, and other elements of the communications; the importance of integrating promotional efforts with other marketing mix decisions; the marketing manager's role in planning, implementing, and evaluating marketing communications; operational and creative elements involved in developing promotional efforts; the strategies used to communicate with customers and their underlying principles; and alternative persuasion techniques and potential problems with their adoption. Students describe and analyze the basic theories and models within integrated marketing communications; explain the advantages and disadvantages of different advertising and promotional techniques; analyze and critically evaluate integrated marketing communications campaigns; and explain why some campaigns are more effective than others. 
Language of Instruction: English
 
Partner Title: ADVERTISING & PROMOTIONS 
Partner University Department: Marketing 
Partner University Course Number: MKTG30010