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as of 8/20/2019

ENTREPRENEURIAL MARKETING
Country - Partner Institution - Programs: Australia - University of Melbourne - 'Australian Universities'
UC Course SubjectBusiness Administration
Number & Suffix: 114
Full UC Title: ENTREPRENEURIAL MARKETING 
Transcript Title: ENTREPREN MARKETING 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course covers market development and entrepreneurship by reconciling the practical and theoretical concepts of going to market. Students examine various topics including idea generation, market analysis, funding, pricing, customer alignment, and channel management. The emphasis of this course is on the application of marketing paradigms to increase entrepreneurial success. 
Language of Instruction: English
 
Partner Title: ENTREPRENEURIAL MARKETING 
Partner University Department: Marketing 
Partner University Course Number: MKTG20007