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as of 12/12/2017

PRODUCT MANAGMENT
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.', 'Peking University with Internship'
UC Course SubjectBusiness Administration
Number & Suffix: 146
Full UC Title: PRODUCT MANAGMENT 
Transcript Title: PRODUCT MANAGEMENT 
UC QTR Units - Division: 3.0 - Upper Division 
Course Description: This course introduces the marketing of new products and services. Topics: innovation system; new product development process; consumer preferences and new product launch tactics; and such marketing research methods as perceptual mapping, conjoint analysis, BASES test, and Bass diffusion model. Class illustrations and examples encompass consumer packaged goods, high tech, entertainment, international and many other industries. Both qualitative and quantitative aspects of new product management are emphasized. Hands-on analytical experience is gained using Excel and SPSS. The course uses a combination of lectures, case discussion, and analytical exercises. Assessment: participation and attendance (15%), individual assignments (25%), presentation (20%), final exam (40%). 
Language of Instruction: Chinese
 
Partner Title: PRODUCT MANAGEMENT 
Partner University Department: Guanghua School of Management 
Partner University Course Number: 02833700