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as of 12/15/2017

BRAND MANAGEMENT
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.', 'Peking University with Internship'
UC Course SubjectBusiness Administration
Number & Suffix: 113
Full UC Title: BRAND MANAGEMENT 
Transcript Title: BRAND MANAGEMENT 
UC QTR Units - Division: 3.0 - Upper Division 
Course Description: This course starts with the basic concept of brand. It elaborates the basic process of enterprise's establishment and management of brand as well as the promotion of brand equity from the angle of theory and practice. Course topics include: brand name and logo design and selection, brand positioning, brand image shaping and maintenance, as well as brand asset maintenance and promotion. 
Language of Instruction: Chinese
 
Partner Title: BRAND MANAGEMENT 
Partner University Department: Guanghua School of Management 
Partner University Course Number: 02833460