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as of 12/12/2017

DATA ANALYSIS FOR MARKETING
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.'
UC Course SubjectBusiness Administration
Number & Suffix: 147
Full UC Title: DATA ANALYSIS FOR MARKETING 
Transcript Title: DATA& ANALYSIS MKTG 
UC QTR Units - Division: 3.0 - Upper Division 
Course Description: This course introduces topics in marketing analysis, including evaluation of the regression analysis of others. Course topics include: data sources and types, descriptive statistics, linear regression, hypothesis tests and confidence intervals, nonlinear regression and demand modeling, instrumental variables regression, profit and logit regression, panel data analysis, experiments and quasi-experiments, difference-in-difference and regression discontinuity and application in marketing analysis. Texts: James Stock and Mark Watson, INTRODUCTION TO ECONOMETRICS; Colin Cameron and Pravin Trivedi, MICROECONOMETRICS USING STATA, Chris Chapman and Elea McDonnell Feit, R FOR MARKETING RESEARCH AND ANALYTICS. Software: STATA Assessment: participation (10%), assignments (40%), proposal (10%), final exam (40%). 
Language of Instruction: Chinese
 
Partner Title: DATA AND ANALYSIS FOR MARKETING 
Partner University Department: Guanghua School of Management 
Partner University Course Number: 02838440