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as of 12/12/2017

INNOVATION MANAGEMENT OF NEW VENTURE
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.', 'Peking University with Internship'
UC Course SubjectBusiness Administration
Number & Suffix: 149
Full UC Title: INNOVATION MANAGEMENT OF NEW VENTURE 
Transcript Title: INNOVATION MGMT 
UC QTR Units - Division: 4.5 - Upper Division 
Course Description: The course examines innovation and entrepreneurship. Combined with the latest research hot spots, classic innovative theories and practical cases, the course is based upon the teacher’s professional entrepreneurship experience. The course forms a new and practical methodology from the perspective of management, including the value and connotation of innovation, the relationship between innovation and entrepreneurship, the innovative practice and modern theory about emergence of creative thinking and innovative practice. The course combines practical theory and case analysis about local and foreign famous enterprise. Course topics include: innovation and innovation management theory and knowledge; relationship between innovation and new ventures; innovation category and multi paradigm driven innovation process; formation and paradigm of innovative thinking; the innovative value of new ventures; generation and testing of innovation value; innovation strategy formulation and Implementation; new products/services for technological innovations; business model innovative new products/services; and marketing strategy of new innovation products. Texts: Zhengang Zhang, Zhiming Chen, INNOVATION MANAGEMENT: LINE MAPPING OF VENTURING, and Pervaiz K.Ahmed, Charles D.Shepherd, CREATIVE MANAGEMENT: CONTEXT, STRATEGY, SYSTEMS AND PROCESSES. Assessment: participation (10%), group assignment (20%), homework (20%), final project (50%). 
Language of Instruction: Chinese
 
Partner Title: INNOVATION MANAGEMENT OF NEW VENTURE 
Partner University Department: Industrial Technology Research Institute 
Partner University Course Number: 19930005