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as of 12/12/2017

MARKETING
Country - Partner Institution - Programs: China - Peking University, Beijing - 'Peking Univ.', 'Peking University with Internship'
UC Course SubjectBusiness Administration
Number & Suffix: 137
Full UC Title: MARKETING 
Transcript Title: MARKETING 
UC QTR Units - Division: 4.5 - Upper Division 
Course Description: This course introduces the fundamentals of marketing including the value, history, and significance of marketing; the five stages of development; analysis of marketing strategies; understanding and analyzing market consumption, enterprises, and competition; market definition and analysis; distribution channels; pricing theory; strategic planning; international marketing strategies; consumer behavior; and sub-market theory. Text: Philip Kotler, MARKETING MANAGEMENT. Assessment: midterm, final exam, attendance and classroom performance, personal homework, group report. 
Language of Instruction: Chinese
 
Partner Title: MARKETING 
Partner University Department: Guanghua School of Management 
Partner University Course Number: 02832640