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as of 7/2/2022

INTERNATIONAL MARKETING
Country - Partner Institution - Programs: Italy - University of Bologna - 'Univ. of Bologna'
UC Course SubjectEconomics
Business Administration
Number & Suffix: 178
Full UC Title: INTERNATIONAL MARKETING 
Transcript Title: INTL MARKETING 
UC QTR Units - Division: 5.0 - Upper Division 
Course Description: This is a graduate level course that is part of the Laurea Magistrale program. The course is intended for advanced level students only. Enrollment is by consent of the instructor. The course focuses on the key variables in international marketing and marketing mix investments in different markets. Topics include the difference between managing a domestic market and a multinational portfolio of businesses; methods used to analyze foreign markets and consumers; international marketing strategies that can be useful for companies that are internationalizing their business. The course has limited enrollment so it is crucial to contact the professor as early as possible before the start of classes. 
Language of Instruction: English
 
Partner Title: INTERNATIONAL MARKETING (LM) 
Partner University Department: Direzione Aziendale 
Partner University Course Number: 21872