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as of 10/5/2022

MARKETING ACTION LEARNING PLAN
Country - Partner Institution - Programs: United Kingdom - England - London School of Economics - 'London School of Economics'
UC Course SubjectBusiness Administration
Number & Suffix: 137
Full UC Title: MARKETING ACTION LEARNING PLAN 
Transcript Title: MARKETING PLAN 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: Working in teams, students develop a marketing plan for a new product/service launch; from ideation through to marketing research and setting marketing launch budgets, and considering return on investment. With support from the course leader, students craft a compelling marketing plan, and the course tests their academic knowledge, practical problem-solving skills, resourcefulness, and creativity. 
Language of Instruction: English
 
Partner Title: MARKETING ACTION LEARNING PLAN 
Partner University Department: Management 
Partner University Course Number: MG315