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as of 7/2/2022

SEMIOTICS OF MEDIA
Country - Partner Institution - Programs: Italy - University of Bologna - 'Univ. of Bologna'
UC Course SubjectFilm and Media Studies
Communication
Number & Suffix: 178
Full UC Title: SEMIOTICS OF MEDIA 
Transcript Title: SEMIOTICS OF MEDIA 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This is a graduate level course that is part of the Laurea Magistrale program. Enrollment is by consent of the instructor. The course is intended for students who have a strong background in media studies and communication. The course focuses on mass media products using the specific tools of semiotic analysis. The course offers an introduction to the notion of the semiotic gaze applied to the media and the role of this gaze as a cultural phenomenon. The course includes a description of the main elements of contemporary media textuality and the increasing, yet ambivalent, process of media convergence, integration and transformation of media contents and forms. Attention is placed on the semiotic mechanisms able to generate links and connections between media objects and environments (games and videogames, TV series, fandom), and to activate a semiotic crossover that expresses itself in narrative, discursive and interactive dimensions. The course concentrates on concrete examples of audiovisual media texts and practices that are analyzed with different semiotic tools and concepts (from the specific dimensions of media textuality to the notions of media genre and format). The ultimate aim is the development of a semiotic gaze on both media-specific elements (the construction of the visible, the audible, rhythms and the syncretism of languages), as well as the relation between media textuality and experience. A special section of the course is devoted to the ways in which contemporary media texts and genres construct gender identities and the intersectionality with elements of race, color, class, age, and disabilities. Required readings include: SEMIOTICA DEI MEDIA. LE FORME DELL'ESPERIENZA MEDIALE and LA CONDIZIONE POSTMEDIALE. MEDIA, LINGUAGGI E NARRAZIONI by R. Eugeni, I MEDIA: STRUMENTI DI ANALISI SEMIOTICA by P. Peverini, MULTI TV. L'ESPERIENZA TELEVISIVA NELL'ETÀ CONTEMPORANEA by M. Scaglioni and A. Sfardini. After the first introductory week, students are invited to prepare class presentations based either on theoretical/methodological questions (related to the required readings), or on the application of different semiotic tools to specific case-studies. Assessment in the course is based on an oral exam and a paper on one of the topics discussed in class (i.e. forms of textuality and media practices, format and genres relating to gender and intersectional identities). Students who elect to write a term paper on a topic approved by the instructor are awarded one extra unit for the course. Maximum units for the course is 6. 
Language of Instruction: Italian
 
Partner Title: SEMIOTICA DEI MEDIA (1) (LM) 
Partner University Department: Semiotica 
Partner University Course Number: 28390