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as of 7/2/2022

LABORATORY OF MANAGEMENT OF THE FILM INDUSTRY
Country - Partner Institution - Programs: Italy - University of Bologna - 'Univ. of Bologna'
UC Course SubjectBusiness Administration
Film and Media Studies
Number & Suffix: 157
Full UC Title: LABORATORY OF MANAGEMENT OF THE FILM INDUSTRY 
Transcript Title: MGMT FILM INDUSTRY 
UC QTR Units - Division: 2.0 - Upper Division 
Course Description: The course is part of the Laurea Magistrale program: Master in Innovation and Organization of Culture and the Arts. Exchange students are permitted to take the course with instructor consent. Students who are not part of the “GIOCA” program are evaluated on a P/NP basis only. The course focuses on managerial and organizational methodology in the film and multimedia sector. The course covers the following: a national and international overview of the film industry and its players; basic movie production, pre-production, production and post production; the roles of producers and distributors in the market. Additional specific topics covered include: commerce and art in the film marketplace; the relationship between between business and art, content, and promotion; the bottom line and award accolades; the reality behind big budget art. The course also details the life of two fundamentally different film products: independent films and studio films. The course covers the process from inception to final net revenue reality. Students are introduced to basic aspects of development, finance, production, marketing, and distribution through two roles: producer and studio executive. The course focuses on the U.S. production distribution studio machine as the primary market muscle for the largest product. Reading includes: FILMMAKERS & FINANCING, BUSINESS PLANS FOR INDEPENDENTS, by Louise Levison, MARKETING TO MOVIEGOERS: A HANDBOOK OF STRATEGIES USED BY MAJOR STUDIOS AND INDEPENDENTS, by Robert Marich, ENTERTAINMENT INDUSTRY ECONOMICS, by Harold L. Vogel. 
Language of Instruction: English
 
Partner Title: LABORATORY OF MANAGEMENT OF THE FILM INDUSTRY 
Partner University Department: Innovation and organization of culture and the arts 
Partner University Course Number: 32531