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as of 9/23/2019

NEW PRODUCT AND NEW SERVICE DEVELOPMENT
Country - Partner Institution - Programs: Australia - University of New South Wales - 'Australian Universities'
UC Course SubjectBusiness Administration
Number & Suffix: 136
Full UC Title: NEW PRODUCT AND NEW SERVICE DEVELOPMENT 
Transcript Title: NEW PRODUCT&SERVICE 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course explores product and service development from a strategic managerial and marketing perspective. This course builds on knowledge of basic marketing concepts and complements this knowledge by developing a deeper understanding of strategic managerial and marketing aspects of product/service innovation. It involves not only an application and extension of basic marketing concepts within the context of strategic product/service innovation management, but also the further development of consumer market analysis skills in technical areas of product/service innovation research. 
Language of Instruction: English
 
Partner Title: NEW PRODUCT AND NEW SERVICE DEVELOPMENT 
Partner University Department: Marketing 
Partner University Course Number: MARK3091