| as of 6/30/2022 |
JAPANESE BUSINESS B: PRESENT AND FUTURE OF AUTOMOBILE INDUSTRY |
| Country - Partner Institution - Programs: | Japan - Hitotsubashi University - Tokyo - 'Hitotsubashi University' |
| UC Course Subject | Business Administration |
| Number & Suffix: | 135 B |
| Full UC Title: | JAPANESE BUSINESS B: PRESENT AND FUTURE OF AUTOMOBILE INDUSTRY |
| Transcript Title: | AUTO INDUSTRY FUTRE |
| UC QTR Units - Division: | 3.0 - Upper Division |
| Course Description: | The auto industry originated at the end of 19th century, when internal combustion engines were invented in Europe. It evolved to become a huge global industry throughout the 20th century. Now, one century later, it has reached another historical turning point with emergence of practical electric powertrains and AI technologies. Dr. Dieter Zetsche, Chairman of Daimler AG, describes it as a "CASE revolution". C stands for Connected, A for Autonomous, S for Shared, and E for Electric. In this series of lectures, we study the past and discuss the possibilities for the future of the auto industry from such perspectives as engineering development, marketing strategy, business management, and industrial state policy.
Evaluation:
Attendance: 20%, Participation in the discussions: 10%, Mid-term writing assignment: 30%, Final Report: 40% |
| Language of Instruction: | English
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| Partner Title: | JAPANESE BUSINESS B: PRESENT AND FUTURE OF AUTOMOBILE INDUSTRY |
| Partner University Department: | Global Education Program |
| Partner University Course Number: | |