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as of 9/23/2019

DISTRIBUTION STRATEGY AND RETAIL CHANNELS
Country - Partner Institution - Programs: Australia - University of New South Wales - 'Australian Universities'
UC Course SubjectBusiness Administration
Number & Suffix: 127
Full UC Title: DISTRIBUTION STRATEGY AND RETAIL CHANNELS 
Transcript Title: DISTRIBUTN STRATEGY 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course presents an integrated approach to distribution strategy and retail channel management. It addresses analytic, strategic and managerial aspects of distribution (the creation of product and service availability through marketing channels), and retail marketing (the management and marketing assortments of merchandise for direct sale to the consumer). Typically, topics include marketing channel structure and functions, the retailing industry, channel design, channel structure, channel power and conflict, distribution intensity, retail product selection, assortment planning, retail buying, retailer's own brands, channel integration, wholesaling, franchising, strategic alliances in distribution, international retailing, non-store retailing, electronic retailing, and electronic distribution channels. 
Language of Instruction: English
 
Partner Title: DISTRIBUTION STRATEGIES & RETAIL CHANNELS 
Partner University Department: Marketing 
Partner University Course Number: MARK3081