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as of 8/24/2019

STRATEGIC MARKETING MANAGEMENT
Country - Partner Institution - Programs: Australia - University of New South Wales - 'Australian Universities'
UC Course SubjectBusiness Administration
Number & Suffix: 116
Full UC Title: STRATEGIC MARKETING MANAGEMENT 
Transcript Title: MARKETING MANAGEMNT 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This is a capstone course that introduces marketing decision making and planning frameworks in the global environment, e.g. exploring strategy options, opportunity analysis, and strategy setting and implementation. It also provides an opportunity to engage in a business simulation and to apply previous knowledge through case studies and projects. Students are expected to have knowledge in marketing prior to taking this course. 
Language of Instruction: English
 
Partner Title: STRATEGIC MARKETING MANAGEMENT 
Partner University Department: Marketing 
Partner University Course Number: MARK3082