E-mail icon E-mail courses Print icon Print course(s)
 

as of 11/21/2019

TOPICS IN AMERICAN ADVERTISING
Country - Partner Institution - Programs: Japan - Waseda University - 'Waseda University'
UC Course SubjectFilm and Media Studies
Number & Suffix: 106
Full UC Title: TOPICS IN AMERICAN ADVERTISING 
Transcript Title: AMER ADVERTISING 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: This course examines the history of American advertising and the making of consumer culture. From the first newspaper advertisement in colonial times to the latest web sites, the class explores how products and brands were produced and promoted and how advertising both reflects and introduces cultural trends and issues. The threads of art, industry, culture, and technology unify the material. The course also looks at how American popular culture products with global appeal have reached across national and cultural boundaries, such as Coca-Cola, McDonalds, and Nike. The class is chronological in organization and is illustrated with visuals of historic advertisements, vintage television commercials, and documentary films. 
Language of Instruction: English
 
Partner Title: TOPICS IN AMERICAN ADVERTISING 
Partner University Department: SILS- Media Studies 
Partner University Course Number: MDAX351L