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as of 7/3/2020

COMPETITIVE MARKETING
Country - Partner Institution - Programs: Hong Kong - Hong Kong University of Science and Technology (HKUST) - 'Hong Kong University of Science and Technology (HKUST)'
UC Course SubjectBusiness Administration
Number & Suffix: 122
Full UC Title: COMPETITIVE MARKETING 
Transcript Title: COMPETITIV POSITION 
UC QTR Units - Division: 6.0 - Upper Division 
Course Description: Analysis of the environment and competitive market space; value analysis, creation, and development of value proposition; strategic options for the creation of a sustainable competitive advantage; attack, counter-attack, and defensive marketing strategies; direct-competitive marketing simulation used as a medium for exposure to the competitive nature of the marketing environment. 
Language of Instruction: English
 
Partner Title: COMPETITIVE POSITIONING 
Partner University Department: Marketing 
Partner University Course Number: MARK3520