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as of 7/13/2020

FUNDAMENTALS OF MARKETING
Country - Partner Institution - Programs: China - Fudan University - 'International Summer School, Fudan University'
UC Course SubjectEconomics
Number & Suffix: 25 S
Full UC Title: FUNDAMENTALS OF MARKETING 
Transcript Title: MARKETING 
UC QTR Units - Division: 4.0 - Lower Division 
Course Description: This introductory marketing course is primarily organized around the four elements of marketing mixes: product, price, place (distribution) and promotion. The course also covers marketing research methods, customer behavior, segmentation, targeting, differentiation, positioning, digital marketing and global marketing. 
Language of Instruction: English
 
Partner Title: FUNDAMENTALS OF MARKETING 
Partner University Department: Business and Economy 
Partner University Course Number: ECON170025