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as of 11/12/2019

CONSUMER BEHAVIOR
Country - Partner Institution - Programs: Japan - Waseda University - 'Waseda University'
UC Course SubjectBusiness Administration
Number & Suffix: 107
Full UC Title: CONSUMER BEHAVIOR 
Transcript Title: CONSUMER BEHAVIOR 
UC QTR Units - Division: 3.0 - Upper Division 
Course Description: Consumer behavior is the study of a consumer's perception, learning, emotion, attitude, purchase intent, purchase behavior, post-purchase use, and post-use disposal regarding products and services. In order to explain these various processes, this course introduces theories from the disciplines of psychology, economics, marketing, and communication studies. It also discusses how firms strategically can respond to consumer behavior in order to build stronger customer relationships and perform more successfully. Specifically, it explains theories and current trends in the field of customer relationship management, whose primary goal is to achieve high levels of customer loyalty and whose importance has increased with the growing availability of customer data and of pathways to interact with individual customers. Assessment: exam, papers, class participation, attendance. 
Language of Instruction: English
 
Partner Title: INTERNATIONAL CONSUMER BEHAVIOR 1 
Partner University Department: Commerce 
Partner University Course Number: CMMM401L